The Beer:
In 1998, cans of Budweiser are marked with a special panel that outline the qualities that make Anheuser-Busch's Budweiser the "King of Beers." The copy on the label emphasizes that Anheuser-Busch still uses Beechwood aging. The company still adheres to the most venerable brewing techniques. Only the finest hops from all over the world are hand-selected - including those from the Anheuser-Busch farms in Idaho and Bavaria. One label tells us that Budweiser is brewed fresh - and indicates the 'birth date' on the can. This label also says that Anheuser-Busch uses yeast directly descended from the yeast culture used in brewing the very first bottle of Budweiser more than 120 years ago.

The Delivery vehicle:
In the early '30s. when Anheuser-Busch was celebrating its 60th anniversary, the Diamond T Motor Car Company of Chicago, Illinois had introduced an eight-ton, six-wheeler with a Waukesha engine. The company had been making trucks for more than 20 years and had offered America a wide variety of commercial trucks ranging up to 12-tonners. Ultimately the Diamond T Company was acquired by a former distributor and re-introduced as Diamond-Reo Giant which is still manufactured today.

The Model:
Now a 1933 Diamond T truck with a stake bed is hauling a load of fresh Budweiser. Re-created in an extraordinary die-cast model, your 1933 Budweiser Diamond T truck is precision-engineered and meticulously detailed. Bearing Anheuser-Busch graphics and carrying a cargo of cold-cast cases of Budweiser, your model is produced by - and available only from - Matchbox Collectibles.

(1998)

Scale: 1:50